Prepping Proxyclick’s first-time customers
The challenge
Proxyclick’s customers can try the product for 30 days before deciding whether they want to subscribe. To increase conversion, Proxyclick needed to make sure people got convinced by the power of its solution as soon at they tried it. The Proxyclick team asked Central for help to improve its product’s onboarding process. We worked through this challenge with a series of design sprints.
Our approach
You don’t get a second chance to make a first impression. On top of welcoming and guiding new users, we pushed the onboarding process a step further by getting users to experience great unexpected product features. At the same time, we ask users for information that would directly customize their first experience.
About
During this Design Sprint, like in all the others, I feel that the value of the Central team is that they go much further than simply producing quality results but that they are also a trusted advisor, a partner who will push you hard at times, object, refute your ideas, often being right, and therefore... Help you improve.”
-
To increase the number of subscriptions, we reduced the number of fields on the sign-up form to the minimum. After this step, the user is signed up for the trial and guided through onboarding.
-
To allow users to see a realistic preview of the invitation emails sent to visitors, we first ask them to add their name and logo. They can then test the feature by sending themselves a sample email invitation.
-
We give users the option of using the Welcome iPad app and to customize it straightaway. On the following screen we invite users to enter their phone numbers to see what the check-in notification looks like.
-
Proxyclick becomes truly powerful when used by an entire team. What better way of fully testing the product than by directly inviting colleagues to try it?