Design Sprints
A design sprint is a good way to test your ideas before you code and launch them. It therefore limits the risks usually associated with innovation. It’s also a great time and cash saver because you don’t have to fully build all your ideas.
By allowing you to think freely and creatively, a design sprint may lead you to launch a feature that’s much more innovative than you had planned. With this creativity, you’ll be able to greatly improve your product.
The exercises we use in design sprints can help you approach your problem from a different perspective. If your team has reached a plateau, we’ll give you a fresh point of view which will unlock your imagination.
You can come to Central with the goal of achieving specific KPIs such as improving your retention rate or increasing sales. Together, we’ll identify how to reach that goal through better design.
Contact us at hi@central.team or +32 497 57 47 97 to evaluate together how design sprints can help you reach your goals.
How does it work?
We identify your problem and how to measure improvement. We also take time to listen to you and understand your business, its context and your audience.
We generate ideas. Everyone pitches as many solutions as possible to improve the odds of finding the best one. We then discuss and re-shape the suggestions as needed.
We build a prototype of the best solution we’ve come up with. Depending on what we want to learn, we choose the appropriate fidelity of our prototype (paper mockups, code etc.)
We test the prototype to see what works and what doesn’t. We then sum up what we’ve learned and plan the next steps needed to improve your product.
Proxyclick helps companies improve the welcoming experience of their visitors. One of the platform's features is an alert notification sent to the employee when his visitor checks in at reception. During a design sprint we increased the value of the feature by:
“After the first sprint I was kind of amazed, coming from such a large company, to see how quickly design sprints were enabling designers and product owners to have tangible results.”
“Thanks to a friendly atmosphere and a few simple, well-targeted exercises we were able to quickly determine the features of the player that needed improvement.”
“During this design sprint, like in all the others, I feel that the value of Central is that they go much further than simply producing quality results but that they are also a trusted advisor.”
A design sprint is the perfect tool for young start-ups or organizations who want a quick way of testing a concept for new projects. We've worked with multinationals and small companies to create products from scratch or to polish extensive product bundles.
We're a multidisciplinary team which has used design sprints with clients of different sizes, from different fields and trying to reach different goals. These diverse projects have enriched us with valuable insight and experience.
Yes, but we’ve noticed it is more efficient to hold design sprints in our studio. The change of environment and fewer distractions will help you focus and think creatively.
It's fine! We’re more than happy to work with companies abroad, but we'll have to add a surcharge if we need to travel to meet with you.
The most efficient design sprints include a key decision-maker and a member of your IT staff. We'll discuss in advance who would be the best staff members for your design sprint. The team you send can change from one sprint to the next.
We have specific techniques to help us brainstorm and identify potential solutions. Using these, we’re always able to come up with great ideas.